About
“When the forms of an old culture are dying, the new culture is created by a few people who are not afraid to be insecure.” Rudolf Bahro
The Natural Change project explores how experiences of the natural world can inspire people to live more sustainably.
The world is changing very quickly now that challenges like climate change are recognised by governments around the world - and experienced on a daily basis by billions of people.
Previous ways of helping people adapt to our rapidly changing world no longer appear to be as effective as they were, even a few years ago. This project is about exploring new ways of creating the change necessary for a more sustainable world.
Research suggests that change can best be influenced in the long term through psychological approaches that work with people’s deeper personal values and identity. This is the starting point for the Natural Change Project.
Without communicating the experience of change to others, the project would exist in a vacuum. Instead, it has been designed to open up channels of communication and generate thought, debate - and perhaps even real action.
Read our blogs and keep in touch by posting comments – we need you to help create change!
How The Project Works
“People do not resist change; they resist having change imposed on them.” Fritjof Capra
Through time spent in the outdoors, as well as indoor workshops, mentoring and self-guided study, a group of diverse individuals will take a journey of personal discovery and exploration. They will communicate their experiences through their own blogs on this website as well via their organisations and selected media.
The project consists of a series of workshops run over a period of six months. An initial orientation day on 12 September 08 will be followed by three wilderness residential workshops in late September 08, early November 08 and mid February 09
Designed and run by an ecological psychologist, the project aims to transform participants in ways that will encourage them to live more sustainable lives and communicate about their experiences to wider audiences. There is an Action Researcher taking part in the project and a report will be published in May 09 that will be available on this website.
The Natural Change Project has been developed as part of WWF UK’s Strategies for Change Project.
