Natural Change Reports

Natural Change: Psychology and sustainability

The Natural Change Project was developed as an innovative response to the growing evidence that current environmental campaigns are not resulting in the depth of behaviour change necessary. Using a pioneering values-based approach to inspire a diverse group of individuals, the project incorporated ideas from eco psychology, personal development, outdoor experiences, mentoring and leadership skills.

Natural Change – psychology and sustainability reveals the process of change that took place for The Natural Change Project participants, the workshop approaches used and makes valuable recommendations for future behaviour change campaigns.

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EXECUTIVE SUMMARY (465KB)
FULL REPORT (3.5MB)

The Ecology of Experience:
Six months on from the Natural Change Project

This report documents collaborative research undertaken with the Natural Change Project participants six months on from the end of the Project in June 2009. The participants’ reflect on the changes that have been brought about and links between personal identity, wellbeing and pro-environmental behaviour are explored. Recommendations are made for future projects intending to use the Natural Change approach and for those involved in behaviour change policy and practice.

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SIX MONTHS ON (164KB)