Dave Key / Means but no meaning

In his incredible book, ‘Man’s Search for Meaning’ Victor Frankl writes:

‘People have enough to live by but nothing to live for; they have the means but no meaning.’

I think this quotation unleashes a huge potential for the environmental movement.

If we can harness the growing realisation in people that consumerism is meaningless and that material wealth is only truly helpful up to a point (beyond which, research shows, we are increasingly likely to suffer from mental health problems), then we could replace this ‘existential vacuum’ with meaningful action towards sustainable living. Frankl suggests that such action is a key ingredient in having a meaningful life.

Perhaps living more sustainably can bring joy to our lives, as well as securing our survival?